Titan Watch

Last Friday, Jon Udell was wondering about Google's plans on the full text book search front. ("Clash of the titans: Amazon vs. Google") Yesterday, Publishers Weekly ran "The Amazoning of Google? Search Firm Looks for Book Content" [via TVC Alert]:

[ ] Amazon's desire to enhance its search tool could up the stakes for everyone. By awakening the sleeping copy in books, Amazon might finally be drawing the publishing industry into the same arena of other print media, which long gave up trying to shield itself from the Web, in turn creating a wealth of book content online—and plenty of disagreement among publishers and authors.