Bovine Bliss

The California Milk Advisory Board can't be sued for falsely touting the happiness of California cows, said a Superior Court judge in San Francisco on Tuesday. [Court Throws Out "Happy Cows" Ad Suit] This is not because the cows necessarily are happy, as portrayed in ads like "Sprinkler," Adweek's September '02 Best Spot, but, according to the Chronicle, because "[T]he government is exempt from the false advertisement laws that apply to private individuals." The California Milk Advisory Board stands by its ad claims, (e.g., Cows on Waterbeds), PETA has other ideas (Unhappy Cows), and Sean Carter had a column last May (Happy Cows Make PETA Sad).