Blogging Your Own Business

When the subject of business blogging comes up, I frequently think of the audience member at SXSW 2002 who remarked to Doc's panel that "Fake corporate blogs are like your dad trying to buy pot." (Hey, my dad lives in Mendocino County, a stone's throw from Humboldt, but in most cases the simile probably works fine.) In this regard I have high hopes for the ClickZ Weblog Business Strategies Conference & Expo, June 9-10 in Boston. The organizers have lined up some very intelligent folks (too many to link to, but if I mention Doc Searls, Dave Winer, David Weinberger, Jason Shellen and John Palfrey you'll begin to appreciate what I mean; for the whole story visit the June 9 and June 10 agendas), as well as at least one (yours truly) who is just pleased to be involved and hoping to keep the volume of spinach on her teeth to a bare minimum.

Pricing is best before May 29 and volume discounts apply, so registering early and often would seem to be the ticket. Thanks again to Robert Scoble ("It has nothing to do with the tools. It has everything to do with management;" Corporate Weblog Manifesto) for the heads up on the event.