Knock Knock. Who's There? Rights. Rights Who? Rights Management...

From Steve Ballmer's Executive E-mail on DRM:

We're excited about partnering with a wide range of content owners, authors and industry vendors on these crucial technologies, particularly as broadband continues to expand the opportunities for delivering digital media content worldwide, and as rights management is recognized by businesses large and small as an opportunity to protect copyrights, confidentiality and personal privacy while promoting innovation, creating opportunity and empowering customers.

(Thanks, Gary. Now cut it out, you're scaring me.)