Deep Inc.-ing

Inc. has a July article about business blogging ("Blogging for Business") and the importance of doing it right. In fact, writer Anne Stuart appears to have a keen grasp on the sliding scale of escalating risks:

But blogs are also deceptively tricky to manage. Do it wrong and you could embarrass yourself, bore or alienate customers or prospects, contribute to information overload, and potentially even wind up on the wrong end of a lawsuit.

Worse yet, you could run afoul of the blogging community itself.

(She also managed to move me back to San Francisco without the usual inconveniences of packing, househunting and the like. My parents will be thrilled, but this is bound to come as some surprise to the husband. ;) )