Sometimes It's What They Don't Say

Peter Norvig demo'd an upcoming feature from Google at Web 2.0 that will allow you to see clusters of search results related to specific search terms. The concept is you put in, for example, someone's name, and you get a list of related links that help you focus the search based on the fact the terms you searched for are frequently associated with other terms. So when you try "George Bush", you get search clusters including "dubya," "jenna," "gaffe," and "idiot" (among others). "John Kerry" produces his own long list — but no "idiot."