Absorbing

Says here SpongeBob SquarePants is the "most watched kids' show in television history," with an estimated 60 million viewers.

Says here Chris Locke has added the title Chief Blogging Officer to his list. (Still, it's tough to beat "Loose Cannon.") In the blogging-for-dollars discussion, this works for me on both levels, i.e.,Chris flacking for hire, and bloggers getting to use and point readers to what would otherwise be unavailable material. I hope the project will encourage HighBeam's considerable list of publishers to follow the lead of The New York Times as far as giving bloggers access to closed archives and enduring article links.