Today's Signs That The Apoc...Er, Gonzo Marketing Is Upon Us

Nike Tries a New Medium for Advertising: The Blog.

And in reverse, i.e., if you build it, they ("My company would like to sponsor a Weblog") will come: Blogging Baby (from the folks behind Engadget and Autoblog). Big thanks to Ernie for taking time out from confblogging to send the pointer. (I've been wondering which of these contraptions to pick up. Recommendations? As Blog Bloke told me awhile back, Canada has banned the walking variety, and even the stationary ones seem to get a lot of injury complaints on Amazon.)