Google In Small Pieces

Holy moly. Bit of a switch from the doom and gloom headlines this morning. Here's an unsolicited and sincere plug: ShareBuilder. For a very reasonable fee, ShareBuilder invests a set amount for you at regular intervals (I do monthly). You pick the stocks, it does the rest. Dollar-based purchasing lets you specify exactly what you want to spend, and shares are purchased incrementally to match the amount you set. This means a couple of things for the potential Google shareholder:

• If you only have a little to spare but are dying to own some of Google, you need not even buy a full share.


• If you set yourself up for automatic purchases, you won't have to remind yourself to buy in a few months after the frenzy subsides.