Subterfugue

Christopher Locke, aka Highbeam Research's Chief Blogging Officer:

Those aren't Chinese subs, you fools! They're potential customers. But if you create blogs that don't tell stories, aren't the least bit funny or irreverent, but only read like thinly disguised advertising copy, then those potential customers are going to treat you like Chinese subs — and send Tomahawk missiles straight up your RSS.

Note I didn't say that, he did, most eloquently. Cool too that portions of Gonzo Marketing will soon be serialized at CBO, it's an inspired read.