From The Mouths Of Flacks

It's really critical for lawyers to pay attention to the fact PR people are blogging, and counseling their clients how to blog. Why? We have to be ready — yesterday — to do the same. As is always the case in the legal profession, once clients grok something, the lawyers who missed it entirely or were sitting on the sidelines scramble like crazy to get up to speed. (Several years ago, there was this seismic, doppler-shifted whoosh with which the entire legal profession switched from WordPerfect to Word. Bad example. Weblogs have far greater force and staying power than word processors.)

Anyway, four PR flacks who get it (and give it as good as they get it) are Jeneane Sessum, Renee Blodgett, Rick Bruner, and Steve Rubel. They're by no means alone, but definitely are equipped to fill you in further on the next whoosh. Related linkage:

• The Content Factor blog


• The Cluetrain Mutual Fund


• Steve Rubel on the Chris Pirillo Show, A Micro Profusion of Steve's Wisdom


• Business Blog Consulting


• Executive Summary