Because 'Padded Cell' Was Taken?

I got a press release recently announcing that American Lawyer Media has launched a National Law Journal-branded blog called Legal Pad L.A., which seems mostly about the mind-numbing subject of shifts, moves, etc. between law firms. *Yawn.* None of which explains why they've pilfered the name of their other more established and more interesting Cal Law Legal Pad blog. I don't get it. Google won't either.