Peer Forum On The Working Web And Enterprise 2.0

I'll be speaking Thursday at 11:00 a.m. PDT at Qualcomm in San Diego to the 2.0 Council: a forum of BigCos where members share ideas about how to innovate and adapt.  I'm a big fan of companies working together in this way, and am pleased to have the chance to work with this group. 

If your company could benefit from such a forum — and let's face it, most could — you might want to look into it further.  Here's the a copy of the email invitation/agenda for this week's event at Qualcomm:

So far 3M, American Express, Clorox, Chevron, Deloitte, GE, General Mills, ITT, Qualcomm, State Farm, and United Healthcare have joined forces to share ideas and experiences on Enterprise 2.0.

Why?  
Because it’s the way work is getting done these days.  It’s where productivity and innovation meet.  It’s where knowledge is shared, networks are built and new business opportunities are emerging.  It’s where customers and the general public learn about your organization, your values and your culture.
With this emerging world of work comes many risks to mitigate, both inside and outside the organization.  Learning directly from others is the most effective way deal with these emerging issues.
The next 2.0 Council meeting will be hosted by Qualcomm in San Diego on September 17-18.  All of our meetings are confidential and membership is by invitation only.

For more background on the Working Web and the new 2.0 Council go to http://2.0council.org/