Mitosis

Paco Underhill, in a Fast Company article by Bill Breen ("First You Get High on It, Then You Buy It."
Amoeba Music Marches to Its Own Beat), about Amoeba Music:

"Ultimately, Amoeba has turned the music industry's conventional wisdom on its head. The industry views music as a consumable product: You consume music in the same way that you'd drink a Pepsi. Amoeba thinks of music as a tradable commodity, a durable good that has long-term value."